SA Festival of Motoring will be precursor to similar global events


South African Festival of Motoring

Kyalami Grand Prix Circuit, 31.08 – 04.09.2016

SA Festival of Motoring will be precursor to similar global events

Messe Frankfurt, one of the largest exhibitions and trade show organisers in the world, is so up-beat about the potential of the South African Festival of Motoring, to be staged at the Kyalami Grand Prix circuit from August 31- September 3, that it is already looking at this event as a precursor for similar motoring festivals in other countries.

“There is a worldwide trend away from static motor shows, except for a few prime exhibitions in major cities, and we believe the interactive nature of the upcoming South African Festival of Motoring will be a formula we can replicate in other countries,” said Michael Johannes, Vice President for the Business Field of Mobility and Logistics, Messe Frankfurt GmbH.

“We believe that the South African Festival of Motoring is being seen as a progressive development and is setting the pace in terms of coming up with new concepts for automotive shows.

“A great deal of research has gone into ensuring the first SA Motoring Festival ticks the correct boxes for promoting the products and services of the automotive business sector in a congenial atmosphere. We are satisfied this will be achieved at the first event at Kyalami. We can then fine tune the formula going forward with the Festival as an annual event,” said Konstantin von Vieregge, the recently-appointed CEO of Johannes-based SA Shows Messe Frankfurt.

Trade fair business in Frankfurt started about 800 years ago, modern Messe Frankfurt was established in 1907 and over the years it has expanded the scope of its activities and the countries in which it operates considerably. It currently organises more than 130 events a year at 40 locations on five continents, the majority outside Germany.

The company is constantly looking for new business opportunities and on the automotive front this is now extending from trade shows such as the well-known Automechanika aftermarket event, to motoring events, starting in South Africa and then spreading to Russia and India.

Von Vieregge said he expected several representatives from Messe Frankfurt’s headquarters in Germany together with staff from some of the company’s global subsidiaries to attend the Festival and gain input for other upcoming shows.

2016 SA Festival of Motoring at a Glance

31 August – 4 September 2016
Kyalami Grand Prix Circuit & International Convention Centre Midrand
Konstantin von Vieregge

Chief Executive Officer

South African Shows Messe Frankfurt (Pty) Ltd

Tel: +27 11 494 5006


Background information on the SA Festival of Motoring

The SA Festival Motoring is an experiential showcase for the local automotive industry. This industry is one of the country’s largest employers, adding over 7 percent to the GDP. The SA Festival not only demonstrates this contribution, it also reflects the industry’s positive sentiment and commitment to the future of South Africa.

The SA Festival of Motoring is owned by South African Shows Messe Frankfurt and endorsed by the National Association of Automobile Manufacturers of South Africa (NAAMSA).

Background information on SA Shows Messe Frankfurt

South African Shows Messe Frankfurt (Pty) Ltd (SASMF) is a subsidiary of the Messe Frankfurt Group. The SASMF portfolio includes Automechanika Johannesburg and the Johannesburg Boat Show.

Background information on Messe Frankfurt:

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €645* million in sales and employing 2 297* people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 International Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 40 locations around the globe. In 2015 Messe Frankfurt organised a total of 132* trade fairs, of which more than half took place outside Germany.

Comprising an area of 592 127m2, Messe Frankfurt’s exhibition grounds are home to 10 exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the city of Frankfurt holding 60% and the State of Hesse 40%.

For more information, please visit our website at: *Preliminary numbers (2015).