Joint NAAMSA SASMF Media Release

Joint-NAAMSA-SASMF-Media-Release

JOINT NAAMSA – SOUTH AFRICAN SHOWS MESSE FRANKFURT MEDIA RELEASE ON THE 2016 SA FESTIVAL OF MOTORING TO BE HELD AT KYALAMI GRAND PRIX CIRCUIT, MIDRAND: 31ST AUGUST, 2016 – 4TH SEPTEMBER, 2016

The SA Festival of Motoring – to be held at the refurbished world class Kyalami Grand Prix Circuit & International Convention Centre from 31st August, 2016 to 4th September, 2016 – will succeed the previously staged Johannesburg International Motor Show.

The choice of venue is ideally located between Pretoria and Johannesburg and offers outstanding exhibition, entertainment and conference facilities. The SA Festival of Motoring has been inspired by the highly successful Goodwood Festival of Speed in the United Kingdom and will feature and focus on automotive lifestyle, entertainment, motorsport demonstrations and vehicle drive opportunities. A broad array of ancillary events will form part of the festival including driving demonstrations, parades of vintage cars, family events, music, celebrities and outstanding cuisine and ambience.

The event represents a joint venture partnership between South African Shows Messe Frankfurt and NAAMSA with broad support from automotive companies. Depending on the success of the 2016 festival, it could well become an annual event offering an enhanced experiential showcase for the local automotive industry.

An innovative technology lab will present future trends focusing on mobile technology, including hybrid and electric vehicles and the impending reality of the connected car. Suppliers of aftermarket automotive accessories, as well as service providers for the automotive industry, will also be represented.

It is anticipated that Messrs WesBank will continue as the platinum sponsor for the SA Festival of Motoring.

The scheduled SA Festival of Motoring will meet the needs of motoring enthusiasts in South Africa where, based on research findings, 85% of the adult population regard it important to own their own motor car.

The President of NAAMSA, Dr Johan Van Zyl, commented that the SA Festival of Motoring “represents a new concept, provides new opportunities in an ideal location and will definitely attract motoring enthusiasts and the general public. The event will feature prominently on the agenda of the South African automotive industry and represents a must attend show.”

Further enquiries may be directed to Mr Nico Vermeulen, NAAMSA, at naamsa@iafrica.com / tel: (012) 8070152/0086 and/or Mr Francois Loubser, NAAMSA Show Coordinator, at jasloubser@mweb.co.za / tel: 0825519844 and/or Ms Pula Dippenaar, South African Shows Messe Frankfurt, pula.dippenaar@southafrica.messefrankfurt.com / tel: (011) 494 4217

NAAMSA OFFICES: PRETORIA

24th November, 2015